Choose Construction Initiative

The Choose Construction Initiative (CCI) is a collaborative grassroots approach to construction workforce forecasting (CLMA®) and development that includes recruitment, training, placement, retention and image enhancement strategies. CCI is supported by the NCCER, the Construction Workforce Development Center, ABC, AGC and the Construction Users Round Table®. Read the information below and click on the logos below to learn more:





Build Your Future is a NCCER program being enhanced to support the Choose Construction Initiative (CCI). The mission of the Build Your Future campaign is to narrow the skills gap by guiding America’s youth and displaced workers into opportunities for advanced education and training, that lead to long-term rewarding careers in construction. Build Your Future can accomplish this mission by fulfilling the following goals:

  • Make career and technical education a priority in secondary schools
  • Shift the public’s negative perception about careers in the construction industry to reflect the wide range of professions available
  • Provide a path from ambition, to training, to job placement as a craft professional

Contact Jennifer Wilkerson, Executive Director of the Build Your Future campaign at 888.622.3720 or for additional information.





Alabama Workforce Development Initiative (AWDI) was formed as a non-profit corporation to address the shortage of highly skilled construction tradesmen and women. Between an increase in demand for workers and a decrease in the perception of the industry, a crisis was forming. In order to fund a branding campaign to help enhance the image of construction and recruit younger people into training, AWDI partnered with the Alabama Construction Recruitment Institute (ACRI) as a pilot program. Under the leadership of AWDI and ACRI, the Go Build Alabama marketing campaign emerged successfully. The campaign is a partnership with CURT owners, union and non-union labor and training providers and contractor associations.

Please contact Bob Woods, Executive Director of the Alabama Workforce Development Initiative at 877.504.3483 or for additional information.